Marketing strategy for a start-up Fab Lab

A robotics laboratory is planning to install their facilities as part of the Fab Lab network. Fab Labs, or digital fabrication laboratories, are open and accessible facilities designed for prototyping, creating innovative solutions, and learning about technology and manufacturing. Common equipment found in Fab Labs consists of digital manufacturing machinery, such as 3D printers, laser cutters, CNC machines, robots and more. The Fab Lab network is an open community of engineers, educators, students and fabricators, spanning over 100 countries and 1,750 facilities around the globe.

We invite creative minds to develop and participate in the growing stages of a new Fab Lab facility. Your task is to create an innovative and effective marketing strategy for the Fab Lab facility. The strategy should consider key methods to appeal to university students, utilizing online platforms, newsletters and events, and keeping stakeholders engaged in the daily activities.

Note:

- The strategy should emphasize the Fab Lab's unique offerings and benefits

- The strategy should encourage collaboration with a wide audience, including but not limited to educational institutes and SMEs

- Written strategy (.docx or .ppt) is okay

Author

Sami Sarlin