Marketing skills in Deeptech

In the fast-paced tech world, DeepTech demands not just technical expertise, but also the ability to market your innovations. Marketing skills helps you bridge the gap between your tech skills and the market's needs. This plays an important role when pitching to investors and also selling in market.
Marketing skills that can benefit: 

• Tech Fluency: Go beyond coding languages and technologies. Grasp the 'why' and 'how' of tech to explain it in simple terms. Tools like: Canva, Simplify can help support this process. 
• Strategic management tools:  The Business Model Canvas is a strategic management tool that provides a visual framework for developing, describing, and managing a business model. Marketing skills can be applied to each component of the Business Model Canvas
• Story telling: Turn the gears of innovation into captivating stories using BCM. Make tech relatable and exciting for everyone. Tools like Canva can help. 

• Digital Presence: Embrace the digital realm. Learn how to leverage social media and online platforms to showcase your tech innovations effectively. Be aware of tools like Hootsuite, Instagram, Facebook, Website management. 

• Undertsanding Market trend: Stay informed about what's in demand and why. Learn tools like Google trends, BuzzSumo, Statistica, Crunchbase etc.